How To Use The Internet to Sell Your Home in Lubbock

In today’s dynamic market, homeowners are increasingly turning to online platforms to sell their properties. However, with the digital marketplace becoming increasingly competitive, standing out is essential! At Electrum Properties, we’ve compiled our top strategies to help you quickly sell your home and get the freedom you deserve in this crowded online landscape!

Go Where The Buyers Are:

There are numerous online listing portals available today. Try searching for properties in your area – what websites appear at the top of your results? Often, Zillow and Trulia dominate these searches. Whether you appreciate their approach or not, these platforms excel at attracting real estate traffic. When you list a property on the MLS, these major sites typically display your listing automatically. Even if you’re not directly advertising with them, ensuring your properties are presented effectively on these platforms is crucial for maximizing your property’s exposure and helping homeowners achieve that win-win price we value at Electrum Properties.

You can find services that syndicate your property listing across multiple premium websites with just one submission. However, it’s crucial to verify your listing on each platform where it appears. Automated distribution sometimes scrambles information, potentially delaying your goal of selling quickly and getting your freedom back.

Consider Premium Listings:

When searching for properties on popular real estate websites, you’ve probably noticed certain listings consistently appearing at the top. These property owners invested in premium placement. Similarly, those familiar agent names you repeatedly see paid for that visibility. If you’re looking to give your property immediate attention in today’s competitive market, investing in featured placement can be a worthwhile strategy to attract serious buyers quickly and efficiently.

Create a Property Specific Website:

Looking for a creative way to sell your home? Consider launching a dedicated property website. For minimal investment, you can create a custom domain showcasing your home’s unique features. With some quality photos, targeted content, and basic SEO techniques, you’ll stand out from traditional listings while maintaining full control of your selling process—a strategy that aligns perfectly with our mission at Electrum Properties to provide homeowners with freedom and flexibility in their real estate decisions!

Use Amazing Photos:

They say a picture is worth a thousand words, and that’s absolutely true when selling your home. Ensure your property speaks with phrases like “Stunning, spacious and immaculate!” rather than “Dated, cramped and dingy!” At Electrum Properties, we understand that first impressions matter. When potential buyers view photos of your home, these images determine whether they’ll pursue it further. Many buyers struggle to envision themselves living amongst someone else’s personal items. Consider getting a head start on your move by packing away decorative pieces and eliminating clutter. Then invest in professional photography that showcases your home’s best features. Browse through listings and notice the stark difference between professional photographs and amateur cell phone shots – the quality difference can directly impact your selling success.

Use an Accurate Description of the Property:

Be as detailed and accurate as possible when describing the property. It’s essential to disclose any defects, but don’t overlook the features that could be a major selling point for a potential buyer. For instance, if you’ve recently had the roof redone, make sure to highlight that investment. Similarly, if the kitchen is large and bright, be sure to mention it, as it could be a key factor for buyers who value an open and spacious cooking area. Always strike a balance between full disclosure and emphasizing the unique features that make your home stand out.

Watch Your Words:

When people are house hunting, all the listings can start to sound the same, blurring together in a sea of monotony. Without unique adjectives, every property becomes ‘beautiful’ or ‘cozy,’ losing the opportunity to highlight what truly sets your home apart. Don’t fall into the trap of blending in with the crowd! Use vibrant, descriptive language to make your listing shine. Instead of glossing over your property with generic words, dive into the details. Describe the feeling of walking into a sun-drenched living room, the warmth of freshly painted walls, or the elegance of an updated kitchen with state-of-the-art appliances. Use language that paints a picture, helping buyers envision themselves living there.

Use Data To:

Acquiring, understanding and using data will almost guarantee you a quick sale. Using data, you will be able to:

Run comps of recently sold properties in the area.
Locate and contact the best agents in town. Online reviews will ensure you find the agent that is best for you!
Study market trends for real estate in your area. Ask questions such as: when is the best time of year to sell my Lubbock house? What are the current buyer demographics?